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Where Will the Digital Experience Take You Next?

Geoff Short

Thu Jul 18 2019 07:00:00 GMT+0000 (Coordinated Universal Time)

Selling an experience has become in many ways as important to brands today as selling physical products. Industries including retail, hospitality and entertainment are investing in new technology to engage customers. Brick-and-mortar retailers have seen an evolution of customer expectations and have tried to integrate more digital experiences, but even some of the most traditional markets are beginning to turn a corner.

marketscale.com